The Renaissance of Doritos’ Crash the Super Bowl Commercials
The Super Bowl is not just a spectacular showdown between the top two teams in the NFL; it is also an anticipated showcase for the most memorable commercials of the year. Among the many brands that vie for audience attention during this prime slot, Doritos has consistently made waves with its Crash the Super Bowl campaign. Recently, we’ve seen a resurgence in the popularity of iconic Doritos ads, bringing a sense of nostalgia to those who loved these catchy commercials from the past.
Fan Favorites Make a Comeback
Several Doritos commercials have left a lasting impression over the years. ‘Sling Baby,’ which portrayed a baby being slung across the yard to snatch a bag of Doritos from a bully, tugged at our heartstrings while making us chuckle. Then there was the ‘Sumo’ ad, a hilarious tussle between a man and a sumo wrestler over a tantalizing bag of chips. Not to forget the quirky ‘Rabbit’ commercial that showcased a clever trick to keep one’s Doritos stash safe. These commercials weren’t just entertaining; they were relatable, funny, and captured the essence of what Doritos fans love about the brand.
Now, there’s a rising tide of appreciation for these old classics, with many fans and new audiences rediscovering them. What’s behind this renewed interest?
FilmPop: A Treasure Trove of Nostalgia
FilmPop deserves a special mention here. This platform has assembled an incredible collection of original Crash the Super Bowl Doritos commercials. For fans of the brand and those who appreciate creative advertising, FilmPop has become a destination to relive these classic moments. The platform reminds us of the creative genius behind these commercials and the raw talent of filmmakers who crafted these iconic ads.
The PepsiMax Dilemma
While Doritos managed to capture the essence of fun and creativity with its commercials, the inclusion of PepsiMax ads within the Crash the Super Bowl competition didn’t resonate as well. PepsiMax, despite being an associated brand, didn’t have the same vibe as Doritos. The commercials felt out of place within the competition, leading many to believe this was the moment when the contest “jumped the shark.”
The mismatched tone and content of PepsiMax ads compared to the quirky and offbeat Doritos commercials might have dissuaded some filmmakers from participating, fearing their creative vision would be overshadowed. The viewers too felt a disconnect. The very essence of what made the Doritos campaign endearing was lost amidst the influx of PepsiMax ads.
Doritos’ Crash the Super Bowl commercials have undeniably left an indelible mark on the advertising landscape. Their quirky, relatable, and downright hilarious themes have ensured they remain timeless in the hearts of viewers. Platforms like FilmPop have played a pivotal role in ensuring these classics aren’t forgotten.
However, it’s also a lesson in brand synergy and understanding one’s audience. The introduction of PepsiMax into the competition may have diluted the essence of what made the Doritos campaign special. Brands need to remain true to their identity and, more importantly, to their audience.
Here’s hoping that we continue to see more innovative, fun, and iconic commercials from brands in the future, taking cues from the golden era of Doritos’ Crash the Super Bowl ads.